Premier Preneed Marketing Announces Alliance with Great Lakes Partnership
Premier Preneed Marketing, a prominent preneed marketing company, is pleased to announce the company has recently developed a strategic relationship with Great Lakes Partnership (GLP). Premier will provide its comprehensive portfolio of products and services to GLP and its partner funeral homes.
"What makes this partnership so exciting and powerful is that both companies are strongly committed to the long-term growth of the funeral profession," said Jeff Wright, Vice President – Preneed at Premier Preneed Marketing. "We have a shared goal of helping funeral homes better serve families. Our shared belief that ‘families come first’ will allow the GLP partner firms to continue to build trust and confidence in the markets where they operate."
“For Great Lakes, this is another exciting opportunity to bring together the preneed skill sets of two organizations that will allow our funeral homes partners to develop the most effective marketing and lead generation programs,” Jon O’Hara, Managing Partner of GLP said. “By combining the resources of our two companies, funeral homes in Michigan and the surrounding marketing can anticipate the most comprehensive preneed and at-need marketing solutions.”
The Premier offerings include proven lead generation programs, training, recruiting, and other tools to meet the ever-changing marketing needs of funeral homes. These cutting-edge resources help Premier clients stay ahead of the competition.
"We are thrilled to enter this agreement with Great Lakes Partnership and provide best-in-class solutions to GLP’s funeral home partners. Jon O’Hara has built a great organization and truly understands the long-term opportunities in the funeral profession," commented Wright. " He has first-hand knowledge of the challenges and more importantly the opportunities for funeral directors. By listening first and recommending second, he has developed unique ways for funeral professionals to market to families in their communities.”
"Our strategic partnership with Premier allows us to combine the resources of two well-oiled engines to expand our Michigan footprint into other nearby markets. With all this added horsepower, we are bullish about what the future holds," O’Hara, added. “We are excited to pool our resources to our current partners as well as prospective firms to provide a level of service never seen in our profession.”
About Premier Preneed Marketing: Premier Preneed Marketing has been providing support, training, and leading life insurance solutions to funeral homes throughout the country for more than fifty years. The company connects funeral homes with multiple carriers from which to choose and offers single pay, multi-pay, and preneed annuity options as well as standard and guarantee issue plans. More information is available at www.premierpreneed.com.
About Great Lakes Partnership: The Great Lakes Partnership (GLP) is a collaboration between family-owned funeral homes, collaborating for the greater good. The goal is to consistently improve the preplanning process for families, funeral homes, and advance funeral planners. More information is available at www.greatlakespartnership.com.