Talkin’ Politics: Let Your Voice Be Heard

As funeral professionals, we’re all governed by federal and our individual state laws. These laws and regulations span from the disposition of human remains, preneed, OSHA, licensure just to name a few. Some of our governing laws have been in place a long time and make total sense. While others, due to the changing of times, make little or no sense as we move forward in deathcare.

Many of you reading this can probably think of an example of a governing law in your state that might need an adjustment to accommodate our changing times. I’m here to tell you, your voice matters and can be heard.

Here’s a quick story. I live and work in Michigan where I was born and raised and call home to this day. Like your state, Michigan is far from perfect with funeral law. We have an archaic law on the books that is crippling preneed. The Consumer Price Index (CPI) is the growth regulator for preneed insurance products in our state and has been since the 80’s. Michigan is the only state with such regulation. It was enacted with good intentions, but times have changed. Our CPI regulation has deterred and forced preneed companies to pull out of our state for decades. Currently, there are only 2 preneed insurance companies accepting new business in MI. For some perspective, our neighbors in Ohio and Indiana have 20+ preneed carriers operating in their respective states.

We knew something had to be done, and I watched as Virginia, which up until recently maintained a similar regulation, changed their law. Through a mutual friend, I was introduced to Jimmy Altmeyer, a funeral home owner who led the change in Virginia. Jimmy, a much more experienced CEO, was gracious with his time and was willing to share his insights with me. He said, “Jon, you’ve got to take this on. Bring the people together. Form a coalition of your colleagues, suppliers, state organizations, and the like to begin taking on this legislation.”

And we have. Moving this bill through the chambers has been quite the journey. We are very optimistic that we will see SB 268 pass this year and signed by Governor Whitmer. Making preneed more accessible to ALL Michiganders, including funeral professionals.

We went through similar steps last year. Sadly, our bi-partisan was vetoed because we ran out of time. But that didn’t stop us. We went right back to work in 2023 and are on track to pass this much needed legislation.

Now, if we’ve motivated you to promote change in your state. Just know, you will fail and fall. You just need to get back up. For us, it was a House bill last year and a Senate bill this year. And there are no guarantees for a win this year in our state, although we are VERY optimistic on round two. It was a Republican sponsored bill last year and Democratic sponsorship this year. Go figure. Point is, there are many issues that are bipartisan in our profession that can actually be addressed. And maybe you’re the one to start the conversation.

Here are my tips to getting your voice heard and approaching the narrative in your state.

Number One: There is power in numbers. Find the common ground between funeral homes and colleagues within your state. Form a coalition of support and get people talking. We have hundreds of funeral homes across Michigan supporting our efforts. We could never do this alone.

Number Two: Collaboration and communication is essential. Lay down your swords and work with competitors for the greater good. Working as a team is the key to your success. If you’re not good at talking to politicians, find someone who is. Work together, not separate.

Number Three: Have a strategic plan. A plan is important in navigating the choppy waters of politics. Work with an expert in government relations that is respected and has deep relationships in your state government. There will be an investment, but you don’t stand a chance without a lobbyist.

Finally, remain patient. It’s never going to go as fast as you want. There are thousands of bills, and your issue is in a pile alongside hospitals, corporations, and BIG special interest. Talk to legislators’ eye-to-eye. Remember you’re a voter and have deep connections in your community. Be politely persistent. Your voice can be heard, but not by screaming.

For our damaging CPI issue in Michigan, it all began with an introduction and a half hour conversation. A colleague graciously provided his time and was instrumental in charting our course for success. Even if I’m not an expert on your issue, I’m willing to return the favor should you need some tips on how to start your conversation. Reach out anytime, I’m always here to help.